fbb crafts a ‘Hatke’ innovation
By M4G Bureau - January 04, 2019
The innovation is up on AB Road in Indore
fbb continue to stir the market with its innovative approach on the OOH medium. To make its proposition ‘Always Hatke’ alive, the brand has executed an innovative campaign in the Indore market where Varun Dhawan -- the brand ambassador – makes his appearance on the large format in a unique style.
The innovation has been executed by GO MEDIA, a media owning firm in the city, in association with Nayak Communication which had done the fabrication. The innovation brings alive the quirky persona of the brand ambassador.
ETERNAL NETWORK handled media buying and planning for this.