Fabricated by Raj Roshan, the innovative Cornado campaign makes a hard to miss presence in prime locations
National and international brands dominate the Ahmedabad market when it comes to the snacks category. In such a competitive space, Grainspan Food Pvt. Ltd.’s Stac A’Tac, has launched Cornado, positioned as a healthy snack brand with an interesting twist in flavours.
The brand has gone in for an equally interesting campaign to promote the snack. The OOH campaign spread across hoardings and BQS media at prime locations uses PVC cut-outs and motor assisted movements.
The innovations were executed by Raj Roshan and the campaign was run at places like Vastrapur, Maninagar and ISCON at SG highway, among other prime locations. The creatives were installed on hoardings as big as 24x12 and 20x10. PVC sheet cut-outs in the shape of the snack packet was installed on billboards with mild steel framing. The cut-out had a back-end mechanism to make it rotate during the day.
The moving cut-outs were installed on BQS as well, which drew vast visibility. Since all the media selected were backlit, the campaign gained high visibility during the night as well.
Running for 15-20 days in 9 of Ahmedabad’s prime locations, the brand has sure reached a large number of consumers with this multi-dimensional creative.
Raj Roshan has executed many such innovative campaigns over the years for their clientele, which includes Vodafone, Idea, Pepperfry and other high profile brands.
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