Media embraces tech for monitoring & 3rd party certification

Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.

Indrajit Sen explains that the Adwise model is IoT based. Inputs are uploaded periodically to a cloud-based tech platform from a technology kit installed on each site. This data is then processed at the office back-end and all variations from SLA / agreed upon deliverables are notified to the concerned media owner by mail, messages instantly.  The tech platform which is available to the media companies’ team / owner, records 3 pictures daily. This platform also provides the media company with an interactive sales interface which doubles as an archive for all display campaigns they execute. This archive can be shared with advertisers and/or agencies by the media company. “All our data is automatically generated from the Tech Kit installed on each site and is directly available as archives to the media owner, who can share it with the advertiser and/or agency at will,” he points out.

To read more, subscribe to October edition of Outdoor Asia