The media owner also holds the ad rights at Saharanpur station, where the company is based.
The tally brings up the total number of stations under them to 11.
Sanjay brings with him over two decades of experience having worked at some big firms such as Clear Channel, Posterscope, Ogilvy among others.
The contract, awarded by Western Railway's Mumbai Division in an e-auction, runs for a total period of 5 years.
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.
The new innovations – The360 and Dynamic Lightboxes – offer immersive brand experiences