The Paris-based OOH giant secured the rights for the fourth largest city in France following two different competitive tenders.
The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux
The LED display will have balance sun-cutting brightness with low power consumption
The company holds the advertising rights for 7-year duration
The brand banked upon Residential network to communicate with all age groups effectively through media formats such as bus queue shelters and free-standing panels
The OOH firm has won the rights on 4,878 sq.ft of advertising space for the duration of 7 years; the contract has been awarded on BOT...
The allotment will be done on monthly license fee basis for the maintenance and operation of a cluster of sites in the central and south zones...
The City of Sydney OOH contract is currently held by JCDecaux which will end by early 2018. Reports suggest that the contract is estimated to be...
With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and...
Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with...
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
