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Industry News1 day ago

‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels

Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader,...

OAA2 days ago

OAA 2025 onboards Goldee Patnaik, VP, Marketing & Communications Head, itel Mobile to its jury panel

Goldee's career spans critical roles at major organizations including Telenor India, Bharti Airtel India, Reliance Communications, and Times of India.

OAA2 days ago

Urvashi Arya, Senior Brand Manager at Bausch & Lomb, joins OAA 2025 jury

Urvashi brings years of strategic marketing and brand management experience primarily within the personal care and healthcare segments of the...

International Events2 days ago

“Our customers’ challenges are our primary strengths”- Tim Bleakley, Chairman, Ocean Outdoor

Speaking at the World Out of Home Organization’s annual congress in Mexico on 6th June, Tim said 60 years on...

Industry News3 days ago

OAAA reports: US OOH Advertising revenue hits record $1.98 Billion in Q1 2025

OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year

OAA3 days ago

Nestle’s Senior Media Manager, Ambika Mehrotra joins OAA 2025 jury panel

Prior to her role at Nestle, Ambika honed her skills during impactful stints at leading agencies, where she worked on...

OAA3 days ago

Suman Pal, Head of Media, Analytics and Partnership at Wipro Consumer Care and Lighting, joins OAA 2025 jury panel

Suman brings over 18 years of profound experience and a commendable track record of leading portfolio brands and driving significant...

Industry News6 days ago

Outsmart reports UK OOH advertising revenue reaches £294.5m in Q1 2025

The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of...

International Events6 days ago

WOO Global Congress in Mexico City: OOH industry booms, eyes strategic shifts

The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.

Innovative Use6 days ago

bigbasket turns bus shelters into vertical gardens for World Environment Day

The creative idea was brought to life by Talented and implemented in partnership with Signpost

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