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Innovative Use4 days ago

Final Destination: Bloodlines OOH campaign delivers a deadly warning

The campaign is executed by Posterscope

International Events4 days ago

The challenge for OOH: Amazon chief to speak at WOO Mexico City Congress

João’s theme is 'OOH: is it ready to rise to the occasion?' and he will challenge the industry by asking...

OAA4 days ago

RoshanSpace Brandcom takes up presenting sponsorship of OOH Advertising Awards for fourth consecutive year

The awards ceremony will be held on July 19, 2025, at The Westin, Mumbai, as part of the premier industry...

Brand Insights5 days ago

Shekhar Narayanaswami charts 20-year evolution of India’s vibrant OOH landscape

In an exclusive video interview with Media4Growth, Shekhar Narayanaswami, CEO, Times OOH offers a compelling perspective on the dynamic evolution...

Contracts & Investments5 days ago

ICICI Lombard secures branding rights for Siddhivinayak Metro Station

Located in the heart of Mumbai- Prabhadevi- right next to the iconic Shri Siddhivinayak Temple, the station will be known...

Contracts & Investments6 days ago

Network Media Solutions bags exclusive branding and promotion rights for Zoreko gaming centers

The contract is for a period of five years

Contracts & Investments1 week ago

EssenceMediacom India wins the consolidated media mandate for Hero MotoCorp

This landmark win marks the first time Hero MotoCorp has entrusted its entire media business including Hero, VIDA (its electric...

Campaigns1 week ago

Frazzled and Revolt create innovative digital sky ceiling to get Brits talking about mental health

‘The Feeling Ceiling’ is an Ocean Outdoor digital creative competition winner

Insights1 week ago

‘Ad tech can also provide new opportunities for classic OOH’

Charles Parry-Okeden, Co-Founder and Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia, addresses the question of...

OOH Industry1 week ago

“Partnerships are the key to unlocking pDOOH value” – Remi Roques, Broadsign

Remi Roques, General Manager of Broadsign APAC, shares his strategic perspective on how programmatic DOOH is reshaping the industry and...

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