ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
Talon, headquartered in London, is expanding internationally with a new office in New York
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress
Times OOH promotes the ‘Mastercard DDFS winter shopping festival’ at the airport in association with Posterscope
Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain &...
Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of...
The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry
Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
