The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms
The authority has finalised charges of Rs 262.36 per sq. ft per month for advertising in areas under category A, Rs 240.49 per sq. ft per...
The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year
Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
The media was cited as obstructing traffic view of the signals