YOC is open to creative professionals below the age of 30 working with creative agencies. The Contest will be held at the OAC 2015 Venue.
Laqshya Media executed the campaign in Delhi
Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel,...
Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than...
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
Bhattacharya is operating from the group's Mumbai office
Laqshya Media has executed the campaign, using large formats at vantage points across the city
The two-week long campaign was seen across the OOH media mix.
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
The campaign is conceptualised by Ogilvy India
The campaign is executed by MOMS Outdoor
The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.
The campaign is executed by Laqshya Media Group
The campaign is executed by The Brand Sigma
As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems...
Goldee's new role comes after an eight-year tenure at itel Mobile, Smart Gadgets & HA Business, where he served as...
The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.
The installation is done in partnership with OMD India and Osmo
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression
The campaign is executed by Rapport at Nexus Seawoods Mall
Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major...
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.
The campaign is executed by SVA Media & Consultancy