Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
Vasant Jante, Founder & CEO, VJ Media Works shares his perspectives on the fast-changing Indian OOH agency landscape
Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations