Pray Jani captures the key assertions of leading OOH media operators in the Delhi NCR market.
The company holds the advertising rights for 7-year duration
The OOH firm has won the rights on 4,878 sq.ft of advertising space for the duration of 7 years; the contract has been awarded on BOT...
The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is...
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station...
Five companies participated in the meeting to offer suggestions on matters like advertising area, tender duration and exclusivity of rights; the suggestions will be duly presented...
Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of...
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s...
The campaign is executed in collaboration with Times OOH
Khushi’s new tagline, ‘HIGH VISIBILITY. CRAFTED’., encapsulates its deep understanding of locations, innovative approach and data-driven strategies that connect brands...
The next edition of South India Talks OOH will be held on 30th April 2025 at the Chennai Hilton Hotel,...
The naming rights have been acquired in a strategic partnership with MOMS and TIML
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
Embrace AI as your partner, not your replacement, says Dino Burbidge, Consultant, Founder of Dinova, as he decodes the impact...
This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser...
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight
Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership...
The 19th edition of the much awaited Out of Home Advertising Convention (OAC), will be held at the Westin, Powai,...
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.