The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading
Span Communications designed and executed the multi-city campaign
Relevance, localisation and topicality of the medium are central to the campaign
Three OOH media owning firms in Delhi - Brite Neon Signs, Landmark Outdoor Media Service (LOMS) and Glamour Advertising - consolidated their media assets under a...