It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
Tupperware targets working audience for their new product and engages with various on-ground activities.  Â
with an aim to create a personal connect with kids, the channel organized"Toon Cricket, their on-ground property, in a larger-than-life manner.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
Pan masala brand Pan Villas executes a high recall campaign in North India
The campaign uses some innovative elements to tap the TG near the brand showrooms
HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...