Reebok’s focused campaign for RealFlex

Sports accessories major Reebok has launched the new Reebok RealFlex shoe which is extremely flexible and is suited for any type of activities. To showcase the product USP, the brand executed an OOH campaign in partnership with their outdoor agency DDB MudraMax .

The campaign’s objective was to urge people to visit the showrooms and try the new Reebok RealFlex. Therefore, the campaign was deployed at all malls and traffic junctions in specific cities with focus on areas having Reebok showrooms.  Around 100 locations in Delhi, Hyderabad, Mumbai, Chennai were covered for the campaign.

The idea was to showcase the flexibility of the shoe through impactful hoardings and mall facades and engage the TG close to the point of sale.

The challenge was to map the best possible traffic routes towards the shopping areas/malls and hit them with relevant information.

To explain the product’s USP in a better and innovation way, a unique concept was executed at all the retail stores showcasing the flexibility of the shoe i.e. three acrylic lit and rotating circles were created and placed in premium windows, which showed varying flexible angles of the shoes.

Commenting on this, Mandeep Malhotra, President, DDB MudraMax, OOH, Retail and Experiential said, “This is another brilliant idea and execution by the team to showcase the flexible attribute of this shoe. Done in OOH and retail formats, this new and innovative execution commands appreciation from everyone. We would like to thank the client for believing in us and giving us an opportunity to do this fabulous campaign.