The promenade experiences significant foot traffic, providing valuable visibility for participating brands.
Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’
Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH...
The campaign is executed by MOMS Outdoor
The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.
The campaign is executed by Laqshya Media Group
The campaign is executed by The Brand Sigma
The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.
Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major...
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by SVA Media & Consultancy
The campaign is executed by OAP Mediatech
The campaign effectively ties the brand's core message, privacy and connection.
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, featuring kebab...
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers...
The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.