The brand has targeted the residential areas in particular while rolling out the campaign
Mall media, like large formats in the city, are attracting a slew of advertising brands
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands
Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format
The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities
Madison Turnt put up an alum Ganpati at the Xperia Mall, Palava for a period of 5 days for darshan and during the visarjan
In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media,...
Introline The new 360 degree campaign ‘Sau mein se sava sau’ promotes the new class leading features of Activa 125 while leveraging the trust & legacy...
The brand is opted for branding of 200 cabs in the city; campaign executed by JugnooMedia
The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi
The campaign is conceptualised and executed by Coral Media
The brand revealed that as part of this campaign they will be fulfilling the fantasy of “Party with SRK” for...
Spanning across Vidhan Bhavan, Dadar and T2 CSMIA Metro Station, the campaign transforms three of the Aqua Line's busiest transit...
The campaign is executed by Laqshya Media Group
The campaign is developed by AMV BBDO
Industry bodies in the US move to modernize OOH measurement with a new pilot aimed at delivering transparent, interoperable, and...
Episode 5 of M4G Talkies has Ritu Mittal, Head of Marketing & Digital, Consumer Health – South Asia, Bayer, sharing...
As March rolls to a close, we at Media4Growth wrap up our special series on ‘Gender Inclusive OOH’ with this...
The congress is going to be conducted from June 3-5 in London
Zeenat Chola, Head of Sales- India Region, FRAMEN, the leading media content distribution platform, shares her take with Media4Growth on...
As part of Media4Growth's Gender Inclusive OOH series, Sajita Sivanandan, AVP & Revenue Head- South, Times Delhi Airport Advertising, reflects...
Prior to joining MMG, Elie held several senior positions at JCDecaux Middle East, including Managing Director, where he played a...
Sharatee Ghosh, CMO and CXO, Aditya Birla Sun Life Insurance, talks to host Meenakshi Menon, Founder, GenSxty Tribe about why...
As part of Media4Growth's Gender Inclusive OOH series this Women's Month, we hear from the men at the helm, as...
Timed with Mumbai’s longer, harsher summer days, the activation leans into a simple but often ignored behaviour: sunscreen is still...