India’s first gesture-powered concert experience zone by It’s Spotlight

It’s Spotlight, an AI & tech driven Dooh start-up introduced the nation’s first-ever gesture-powered concert experience zones during Radhika Das’s first-ever India tour. The spiritual musician’s deeply devotional Chandigarh concert became the perfect stage to unveil a new era of interactive, intelligent, and immersive live-event technology. The collaboration marked a defining moment where ancient devotion met next-generation digital design, offering thousands of attendees a concert experience unlike anything India has seen before.  

A New Future for Concert Experiences in India 
To transform traditional concerts into participatory and emotionally rich journeys, It’s Spotlight deployed a suite of experiential digital zones across the Chandigarh venue:  

• Gesture-Powered Music Wall India’s first gesture-responsive devotional wall enabled audiences to activate visuals and sound elements through simple hand movements. This futuristic installation created deeply personal and meditative interactions, encouraging concertgoers to shape the devotional ambience in real time. 
• Radhika Das Interactive Playlist Zone A curated digital playlist hub allowed fans to explore tracks connected to Radhika Das’s musical journey, seamlessly blending the live concert’s atmosphere with a personalized take-home experience. 
• Audience Interaction Zones Thoughtfully designed digital activities encouraged reflection, expression, and community participation, amplifying the shared spiritual energy central to Radhika Das’s kirtan gatherings. 

Throughout the evening, attendees enthusiastically engaged with the installations, capturing and sharing immersive moments that added new layers of depth to the devotional environment.  

Smarter, Insight-Driven Concert Design  

To understand audience sentiment and engagement more deeply, It’s Spotlight deployed a custom survey system that collected real-time insights into behavioral patterns, preferences, and emotional responses. These insights will help shape richer, more personalized devotional and concert experiences in the future, showcasing how technology and devotion can coexist meaningfully.  

According to Virkaran Singh, Founder of It’s Spotlight: “This is how powerful, live experiences can become when technology and smart data work together. Our gesture-powered zones didn’t just engage the audience, they generated meaningful insights into how people connect, respond, and participate. This data gives us the ability to continuously refine and elevate future experiences, making them more intuitive, immersive, and emotionally aligned with the audience. We’re building a future of Dooh – where every experience learns from the last, becoming smarter, more personal, and truly shaped by the audience itself.”  

Shaping the Future of Live Events in India  

With India’s first gesture-powered concert experience zones now introduced, It’s Spotlight has firmly positioned itself at the forefront of next-generation experiential innovation. 

From devotional gatherings to large-scale entertainment events, the company’s work signals a future where concerts are no longer merely attended but co-created. Immersive. Intelligent. Interactive. A future It’s Spotlight is already building.