Creative Concepts
Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign
The campaign illustrates the use of data to solve real-life problems
Leo Burnett Mumbai has bagged a Gold in the ‘Creative Data’ in Cannes Lions 2024 for Gatorade’s ‘Turf Finder’ campaign. Gatorade, the hydration brand, launched the “Turf Finder” campaign to locate spaces where people can play, whenever and wherever space allows in the city. Using data from Google Maps, this initiative addressed the shortage of recreational areas in urban India.
That is, using Google traffic data the campaign entailed pinpointing low-traffic sites and transforming them into temporary play courts for sports such as cricket and basketball.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Kaushik Chakraborty of Tata Capital to join OAC panel discussion on AI-led OOH future
Greenpeace and elvis assemble high profile activists for nationwide billboard protest
Onsite judging for the second round of OAA 2025 held in Mumbai
Lumina Display Systems to showcase cutting-edge digital signage solutions at OAC Expo 2025
Major OOH tenders unveiled in UP by Metro Rail Corporation
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Aashirvaad leads devotees on a ‘Bhakti Pathe’ at Puri Rath Yatra
An immersive spiritual journey with devotees offering Lord Jagannath’s favourite Prashads, made virtually with Aashirvaad Shudh Chakki Atta & culminating...
Polaroid captivates NYC with an “Authenticity” OOH campaign
The campaign, strategically placed on billboards and bus shelters across the metropolis, leverages striking imagery and poignant text to champion...
Superman takes flight on Mumbai’s Bandra-Worli Sealink
s part of a high-impact promotional campaign for the highly anticipated new Superman movie, set to release on July 11th,...
Blinkit and Maybelline’s smudged billboard
The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline...
Polycab’s ground-level OOH presence at Jagannath Puri Rath Yatra 2025
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
“AI poised to redefine OOH landscape”, Aman Nanda, CSO & Head of Marketing at Times OOH
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
-
OACKaushik Chakraborty of Tata Capital to join OAC panel discussion on AI-led OOH future
-
Campaigns
Blinkit and Maybelline’s smudged billboard
-
Creative Concepts
Superman takes flight on Mumbai’s Bandra-Worli Sealink
-
OACLumina Display Systems to showcase cutting-edge digital signage solutions at OAC Expo 2025
