Creative Concepts
Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign
The campaign illustrates the use of data to solve real-life problems
Leo Burnett Mumbai has bagged a Gold in the ‘Creative Data’ in Cannes Lions 2024 for Gatorade’s ‘Turf Finder’ campaign. Gatorade, the hydration brand, launched the “Turf Finder” campaign to locate spaces where people can play, whenever and wherever space allows in the city. Using data from Google Maps, this initiative addressed the shortage of recreational areas in urban India.
That is, using Google traffic data the campaign entailed pinpointing low-traffic sites and transforming them into temporary play courts for sports such as cricket and basketball.
Cadbury unveils “Studio Creations” campaign to elevate luxury chocolate gifting this festive season
“It’s all about how you marry the information available to you”
What DUBAI OOH tells us about change & survival
Flipkart Minutes’ innovative billboard matches the beat of Navratri.
Winners for Ocean Outdoor’s annual digital creative competition announced
“With digital content, you don’t have to wait for the product to be manufactured”
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
WE ARE HIRING BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must)...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
Marketing Executives With A Flair For Writing
Job Type: Full Time Job Location: Bangalore, Mumbai
Legrand’s Lyncus Switches Illuminate devotion at Lalbaugcha Raja with a touch
This campaign was executed by Posterscope India
Ajio X ASOS’s moving van campaign
Moving vans were seen carrying ads by ASOS and AJIO with a large QR code, inviting the passersby to scan...
Medimix shines on cab advertising in Mumbai, Pune and Delhi
This campaign was executed by CashurDrive
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Warner Bros. India unveils striking Joker and Harley Quinn wall painting in Mumbai for Folie à Deux Promotion
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
75Media unveils its highest-impact site in London
Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted...
Times OOH transforms SSRIA airport with cutting-edge digital video walls
The new double-sided video walls at the baggage claim, each measuring 3.5m x 1.5m, further enhance the airport’s media environment.
“With digital content, you don’t have to wait for the product to be manufactured”
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OAAA, OMA, Outsmart, and IAB Tech Lab unite to launch OpenDirect 2.1
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo secures $25 Million to expand its dominance in digital outdoor advertising
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising...
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International EventsWinners for Ocean Outdoor’s annual digital creative competition announced
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InsightsWhat DUBAI OOH tells us about change & survival
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Creative ConceptsFlipkart Minutes’ innovative billboard matches the beat of Navratri.
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Contracts & InvestmentsKhushi Advertising and PVR INOX form partnership to drive sales in South India
