Laqshya’s wins top award in CSR category for Daikin OOH campaign

Laqshya Solutions wins the‘Most Effective Campaigner of the Year’ in the CSRcategory for the notable work done for Daikin India. The campaign was felicitated at the recently held ‘Responsible Business Awards 2017.

Daikin India in collaboration with Laqshya Solutions, the OOH Agency arm of the Laqshya Media Group, set up a unique AC bus shelter in Delhi. The idea was to give the common man on the street some relief from the scorching sun. Two ACs of 4 tonne each were placed inside the bus shelter  and covered with transparent film to ensure outside visibility and smooth movement.

Speaking on the award win, Amarjeet Hudda, COO, Laqshya Solutions, said, “It is always a matter of great pride when your campaigns are not just appreciated by your clients but, are widely spoken by industry folks and become a trend on social media widely picked up by celebrities. Every tweet and or messages on social media posted by common man gave us the most rewarding experience. We would also like to thank our client Daikin who were equally excited and stood by us to accomplish the plan into reality and were gratified with the public response to the innovation.”

The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy. These awards recognise the leading sustainable and responsible business strategies world over.