DOOH product’doohfa’ wins across three innovation categories in the Australian Business Awards 2016

doohfa, developed by OFA Marketing Production to provide dynamic content solutions for digital out-of-home (DOOH) advertising, has been recognised as an ABA100 Winner in The Australian Business Awards 2016 across three categories – Product Innovation, Marketing Innovation and Cloud Innovation.
 
The awards recognise OFA’s achievements in the out-of-home industry through the research and development of doohfa.
 
Neice Waddington, doohfa’s Product Director, says the awards recognise the transformative nature of doohfa.
 
“Technical complexity is a key challenge for delivering dynamic creative content to digital screens. Each DOOH network may be using one of over 170 different technology solutions. And that’s only one piece of the puzzle when bringing together marketers, digital out-of-home networks and social media apps. By developing doohfa, we have made the delivery of DOOH content simple, clever and cost effective. It’s wonderful to have the value that doohfa brings to the out-of-home industry recognised by being awarded 2016 ABA100 Winner across three categories, said Neice Waddington, doohfa’s Product Director.

“The awards also recognise doohfa’s own transformation from our first iteration as a simple web form into a robust proven product. We have a clear vision for doohfa – to be a global leader in DOOH creative content delivery, added Neice Waddington.
 
doohfa enables advertisers to dynamically update a branded layout with text and images for sharing to digital billboards and screens. The cloud-based product was developed by OFA Marketing Production to provide off-the-shelf dynamic content solutions for digital out-of-home (DOOH) advertising. Doohfa has differentiated itself in the market as a technologically transformative solution.
 
“For over a decade, The Australian Business Awards have recognised organisations that provide their clients with solutions to modern challenges by prioritising innovative practices that continually push the boundaries of what’s possible, said Ms Tara Johnston, Australian Business Awards Program Director.
 
“The ABA100 Winners have demonstrated a commitment to developing forward-looking solutions to challenges. This adaptability has cemented their position as major influencers in their respective industries. Those organisations that can continue to evolve alongside ever changing business models will secure their longevity, continually contributing to the marketplace by disrupting the status quo in a positive way, Ms Johnston added.
 
Each year the ABA100 Winners are recognised through a variety of different award categories that demonstrate transformative business and product innovation. Corporate, government and non-government organisations are recognised for their ability to drive innovation through the application of technical expertise in the management of industry leading initiatives, and for the research and development of high-performing products and services. Products are evaluated based on their demonstrable ability to solve emerging problems through technological innovation that results in a wider transformative effect.