Campaigns
#TheSilentDiamonds sparkle in IGI’s Women’s Day initiative
The International Gemological Institute (IGI) applauds the victories of women who continue to give their best to society
While the world is celebrating stories of women who have successfully carved a niche for themselves globally, Women’s Day at the International Gemological Institute (IGI), was all about recognising the efforts of the silent diamonds in society. The campaign #TheSilentDiamonds appreciated the victories of the women who are often seen but not discussed, the ones for whom, women’s day is just another day to survive and sustain.
The initiative was to appreciate the women who work against all odds to live a life of dignity, no matter what. From taking up menial jobs to running little roadside enterprises, these women are indeed the epitome of determination and courage. Team IGI spotted many such inspiring women across the streets of the maximum city and took a moment off to appreciate them for the great work they have been doing. With a beautiful hamper on board, the team met many gratifying eyes that welled with pride. For their contributions to their homes and the society at large, IGI thanks every #silentdiamond for giving their best for the world and salutes their spirit.
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Creative Concepts
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Campaigns
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Talks OOH
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Talks OOH
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