The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech

Classplus, a pioneering Ed-Tech start-up, collaborated with The Media Ant to launch a nationwide Out-Of-Home (OOH) campaign, aimed at creating brand awareness and celebrating teachers for their pivotal role in transforming education. This campaign aligned perfectly with Teachers’ Day, paying tribute to the educators who have been empowering students across India through the Classplus platform.

The primary objective was to boost Classplus’s brand awareness by showcasing and promoting their outstanding teachers, particularly focusing on their impact on students and parents across India. The campaign targeted women—specifically students and their parents—and spanned the length and breadth of the country.

Pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.

Timed for Teachers’ Day, Classplus sought to highlight the valuable contributions their teachers make in shaping the future. The campaign was designed to honour and promote these educators in critical markets where they continue to make a difference.

The campaign resulted in a significant raise in brand awareness for Classplus, creating a lasting impact in key markets across the country.

Naman Jain, Account Manager, The Media Ant, said, “Executing a campaign of this scale with such a tight deadline required meticulous coordination and seamless teamwork. We’re proud to have delivered this campaign for Classplus on time, overcoming numerous challenges. Our team’s dedication over the weekend reflects our commitment to client success.”