Campaigns
Sony TV creates huge OOH presence for’Mahabali Hanuman’
Bright Outdoor Media executed the campaign and innovation
Epic show’Mahabali Hanuman’ on Sony TV found a large outdoor presence following a massive campaign launched by the TV channel in major cities across the country. The campaign also featured an interesting innovation. OOH firm Bright Outdoor Media executed the campaign and the innovation. Speaking about the campaign, Yogesh Lakhani, CMD, Bright Outdoor Media, said the outdoor initiative has delivered a big impact on the target audience.
Bright Outdoor used traditional formats like billboards and bus shelters to gain widespread outdoor presence for the show. The innovation was executed in Mumbai (Thane, Juhu & Andheri Chitrakut), Delhi (Mall Road, Surya Nagar, Karkarduma Court) and Ahmedabad (Ashram Road, Satellite Road).
AUGUST 2025
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Campaigns
Continental Malgudi celebrates the soul of Karnataka with OOH tribute this Rajyotsava
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Creative Concepts
GymNation drops the most heaviest billboard in Dubai
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Campaigns
IKEA’s ‘Halloween Essentials’ OOH campaign
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CampaignsAMFI uses announcements on state bus stations for its investor awareness campaign