Sony Pictures creates a jungle at Mumbai Metro station

Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC. The innovative campaign was handled by Times OOH which holds the ad rights on the Metro network.

For the campaign, a whole gamut of conventional and unconventional media formats had been used including branding of 16 static sites, pillars, glass panels, entrance gate, staircases, railings, lifts, ticket counter, escalators, benches, backlit boxes, sensor props, MS frames, and floor. The Metro station gave the commuters a feel of the movie – depicting animals in the jungle, dangling vines and a breathless sense of adventure in the movie.