Senco Gold & Diamonds marks a glittering presence on Delhi streets

Premium jewellery brand Senco Gold & Diamonds ran an attractive campaign using bus queue shelter (bqs) media in Delhi NCR to engage with audiences in the lead-up to Akshay-Tritya, an auspicious festival of India when families love to indulge in shopping precious ornaments since ages. The brand opted for bqs media – operated by JCDecaux India – located in the proximity of Senco Gold & Diamonds stores.

Sharing her views on the transit media campaign, Joita Sen, Director, Head of Marketing and Designs, Senco Gold & Diamonds observed that the brand has always sought to connect with customers and give them a delightful experience. The campaign unveiled in the time of Akshay-Tritya this year once again met that objective.

She stated that the innovations not only make an impactful presence but also align with “our company goals to strive to be the best and engage in innovative ways to connect with our consumers. Akshay-Tritya is one of the most auspicious times for gold buying symbolising prosperity and growth. We all Indians have a special affinity for gold and an extreme reverence for our traditions, which is why our creatives have red colour theme and we have used our Senco Signature Gold Necklace to resonate with the same emotions of our consumers.”

Commenting on the campaign rollout, Raheel Amjad, Deputy MD, JCDecaux India, said: “We are glad that Senco continued to run their campaigns on our media and keeping their trust in JCDecaux. Innovation on bus shelter media is JCDecaux’s distinguishing feature, which personifies a brand’s presence in a splendid way, simultaneously providing better brand recall, wider reach, and enhanced visibility. JCDecaux’s strategically located bus shelters in Delhi provide unmatched proximity to shopping zones benefiting the brands to influence the audience already in a shopping state of mind.”