Sabse Pehle Life Insurance says Life Insurance Council in a first joint awareness campaign

Sabse Pehle Life Insurance’ is India’s first Life Insurance awareness campaign executed by The Life Insurance Council along with 24 Life Insurance companies, directed to educate the Indian audience about the importance of owning a Life Insurance policy. A 360-degree campaign has been launched including a big splash on OOH medium. The OOH campaign has been executed in multiple cities including Delhi, Mumbai and etc, spotted by Media4Growth across arterial routes, metro stations and etc.

A standard creative has been kept for the OOH medium showcasing a man with a messaging stating ‘Give your life Sabse Pehle Life Insurance’, designed by McCann India.

SN Bhattacharya, secretary, Life Insurance Council, said, “There is a need to make all Indians aware of the fundamental need of life insurance. Many a times Indians buy life insurance for peripheral benefits, without really understanding why it is imperative in our lives. We hope the larger Indian population will identify with this thought-provoking campaign and be encouraged to opt for life insurance as their primary protection instrument.”