Red Chillies’ ‘Zero’ spice at Mumbai airport

Red Chillies Entertainment in association with Mumbai Duty Free has created a lot of buzz for travelers at the Mumbai airport, as part of the promotional activity for their upcoming movie ‘Zero’. Customers are given a chance to win exclusive movie merchandise & movie tickets, with a few lucky winners getting a chance to meet the star cast of the movie, Zero. To promote the association, the stores have been lavishly dressed with larger-than-life movie posters, life-size cut outs of the star cast, movie theme-based visual props and LED in-store signages.

The campaign was launched by Shah Rukh Khan himself at the Mumbai Duty Free store. This movie promotion is part of the Big December Campaign -The Great Duty Free Sale, wherein everyday a few lucky customers will win Free Shopping Gift Cards daily for the Mumbai Duty Free – paying zero for their purchase at the store.

Talking about the association, Manishi Sanwal, CEO Flemingo Travel Retail Ltd. said, “We at Mumbai Duty Free strive to deliver new and unique shopping experiences to our customers and an association with Bollywood helps add an extra scoop of excitement to the mix. In pursuit of our ongoing endeavor to provide best value to shoppers, we are giving free shopping vouchers to a few lucky customers daily for the entire month of December, aiding them to spend Zero for their shopping.”