Campaigns

People’s edgy trends strut on Bengaluru’s OOH firma

Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city

Published

December 2, 2016

‘Express Your Edge’, the colourful OOH media campaign of fashion brand People, reached out to 40 prominent locations in Bengaluru recently. Executed by Laqshya Solutions, the campaign was strategically placed at locations like corporate business parks, IT zones, SEC-specific residential areas, malls and other popular youth hangouts in the city. This ensured great visibility for the brand from consumers besides successfully creating a buzz within the industry as well.

Commenting on the campaign, Abhay Bahugune, Brand Head – People, said, “Our TG is very fashion-conscious and OOH has been well deployed at crucial pockets to reach out to them and increase the brand recall. Offering repeat exposure, the OOH advertising medium was an apt choice for our objective to reinforce the brand’s imagery and message. We are very satisfied with the way Laqshya Solutions executed and planned the campaign. OTS and the imagery delivered by this campaign have been very fulfilling.”

Laqshya employed multiple techniques for the campaign to ensure maximum impact on People’s potential customers. This included studying the best permutation and combination with media price, site visibility potential and the best of site characteristics to arrive at branding specifically addressing the right TG. Furthermore, crucial arterial routes were identified along with the TG’s day part analysis that was a major part of the media plan. Finally, the media units were mapped to get the best picture representing a larger and impactful reach.

Speaking about the campaign’s success, Naresh Bhandari, Senior VP, Laqshya Solutions, said, “The campaign has created a buzz across the e-commerce industry. It is always a pleasure to be associated with clients like People, where the team works with great zeal and is immensely involved in, and passionate about their work. We are very happy to have presented them the best of visibility to them in Bangalore. The impact we have created for the brand is increasing every day.”