Laqshya Media has executed the campaign, using large formats at vantage points across the city
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific
Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus...
As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets
The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR
PSI strategically captured student dominated locations for the campaign
A swanky'tinstallation' of a vintage car greets the guests at the Orion Mall atrium
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
The initiative illustrates how social messages can be effectively communicated through OOH