Laqshya Media has executed the campaign, using large formats at vantage points across the city
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific
As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets
Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus...
The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR
PSI strategically captured student dominated locations for the campaign
A swanky'tinstallation' of a vintage car greets the guests at the Orion Mall atrium
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
The initiative illustrates how social messages can be effectively communicated through OOH