Myntra’s”Try and Buy value proposition goes big in 7 cities

Leading fashion online marketplace Myntra just unleashed an OOH advertising blitzkrieg in 7 cities featuring youth celebrity icons Prateik Babbar and Ira Dubey for their “Try and Buy” campaign, executed by Ecosys OOH. The campaign has been deployed in high traffic zones of Mumbai, Delhi, Hyderabad, Bengaluru, Kolkata, Lucknow and Ahmedabad, Last month, Myntra ran an OOH campaign with similar communication in Bengaluru, which was executed by Laqshya Group in the vicinity of corporate hubs of the city.

Commenting on the campaign, Mangesh Shinde, Managing Partner & Strategic Business Planner, Ecosys OOH, commented, “The campaign was targeted at strengthening the brand’s existing customer base. We took help of our proprietary study on traffic data derived with IMRB in 20 cities. This data was further quantified with Google traffic data. These studies helped us in identifying the most congested points of the cities. Following that, we are glad that we were able to demonstrate our meticulous planning capabilities to the client and were able to execute the campaign in less than 16 hours.”

Ecosys OOH yet again took up onerous responsibility of developing a unique media plan based on previous consumer consumption patterns plotted on pincode based heat maps to target the fence-sitting potential customers to induce trial and selected impactful bill boards in traffic direction to ensure high presence on critical routes.

Vamsi Murthy, Associate Director – Brand Marketing, Myntra, commented, “The guiding principle of Myntra’s Try on Delivery allows you to get the Top Notch Fashion you always wanted, without any worries of anything going wrong. And that was the expectation from Ecosys OOH. We are glad that the team delivered a seamless campaign.

Sujit Banerjee, Director and CEO, Ecosys OOH, commented, “We are thrilled to be partnering Myntra. We always strive to be ahead of the curve and endeavour to give media planning solutions that challenge the existing rules of the game. We are a new age agency and the only agency in the country to give ROI and interface digital to give brands immersive experiences.”