Craftsvilla goes outdoor for their new communication

One of the largest online ethnic stores for women, Craftsvilla recently executed an OOH campaign with Kinetic India in the month of July. The campaign was executed across seven towns including Delhi, Ahmedabad, Lucknow, Chandigarh, Ludhiyana, Indore and Jaipur.  Considering the brand communication and reaching to the core TG group, Kinetic India was able to create an impact by initiating the brand conversation with consumer involvement. To address this approach Kinetic used media mix of large formats at key junctions, arterial roads and shopping destinations of the seven towns including mini-metros and non- metros making the statement for the brand “Latest se latest ethnic fashion.

On this association, Manish Kalra, Chief Business Officer, Craftsvilla said, “We use OOH as a reminder media and have followed a focused approach while developing our outdoor campaign. The emphasis was to reach out to core audience in select cities and in high reach and impact locations. A right mix of outdoor hoardings and other options like metro train branding and pole kiosks were chosen in these cities. Our outdoor agency, Kinetic has created a perfect mix of quality sites to create an impact for the campaign.”

Commenting on same, Yusuf Merchant, Associate Vice President – West Head, Kinetic India said, “We micro-targeted the audience at the areas of their interest and were successfully able to pull off brand communication raising the bar of strategy and scheduling meeting the campaign objective.”