Campaigns
AtoZ’s NY party call-out with cab-top media
In association with TaxiTop Media, the event organiser was able to generate enough interest and sell 80 tickets over a span of just two weeks with just this medium
AtoZ Event Promotions rode high on cab advertising during the build-up to the new year excitement this year, catching the attention of audiences traveling through different parts of Kolkata and garnering the desired results. The brand ran a campaign for its ‘Mad Mansion Party’ on the digital cab-top media of TaxiTop Media between during December 15 – 31 and was able to sell 80 tickets each valued at Rs. 7000.
The campaign made use of 40 cabs with cab-top media that travelled across the city to promote the party. Much of the revenues obviously came from young adults, with the cab-top media doing a good job of persuading them to attend the party. The campaign through digital cab-top screens drove ticket enquiries of over 100-120 in a short span of just two weeks.
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TendersUPMRC opens up Agra Metro for advertising rights across 9 stations
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Brand Insights‘I see OOH as a primary pillar, not a secondary thought’
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Campaigns
Lufthansa Airlines brings ‘New Beginnings’ to life through OOH campaign
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International EventsFrom Mongolia to the main stage: ADFEST 2026 Days 2 and 3 in review