Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such...
The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign
PILOT will give brands the ability to buy any"Share of Time (SOT) in a guaranteed market and deliver that level of display locked by location and...
12 OOH innovations were executed at 12 different locations of Mumbai to depict Krishna's life journey. The campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal,...
Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.
The new brand expression Haste Raho India has been prominently communicated via an extensive outdoor campaign.
OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
