The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai
An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.
After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
“A common OOH currency to measure the media is vital”
The DOOH player plans to put up such media at several other consumer destinations
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital...
The new product was reinforced through tissue papers with printed messages to use the newly launched face wash
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable
