The campaign is executed by Greenline Glo, the specialist OOH division of Lodestar Universal McCann
Last date to send entries for the 19th edition of Out of Home Advertising Awards (OAA) is May 20, 2025.
He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the...
Bishwajeet announced his new position via Linkedin
Match spending could help businesses reach an additional 9.5m people, whilst one-to-one support and specialist events aim to help scale-ups on their journey to success
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
These appointments align with the trend towards advertisers running Global OOH Campaigns.
One brand will be awarded the Grand Prix
Sylvain Le Borgne will give an exclusive insight into how the world's biggest Out of Home media owner leverages cutting-edge technologies to enhance its operations, create...
The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
