Creative is critical, the next most element in a campaign to sheer brand size
Bajaj Auto engages MOMS for the ‘Definitely Daring’ campaign
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby as part of a creative out-of-home...
The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security and privacy features.
Venkatakrishnan, CEO and Co-Founder, The Future Wall, shares his insights on how providing 360 degree solutions is transforming the digital display industry
Rahul Shyokand and Dev Kartik Agarwal, co-founders of Wilyer share their inputs on the importance of digital signage software
The rights is for 10 key stations across Mumbai
Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his inspirational address at the convention.
Mike Cooper, CEO, DOmedia argues that AI, like all new industries, needs some form of consolidation to deliver on its potential
The campaign featured striking 3D anamorphic content, apart from traditional and DOOH displays
