The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’
Company already qualifies for a four-star SDG rating, which puts it in the top 10% of businesses researched by Support the Goals.
Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.
Brands of all hues adorn the large formats
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Old Mout Cider is the launch partner
Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
Campaign generates over 14 million impression 15-second spots on 28 advertising screens
The campaign illustrates the use of data to solve real-life problems
