Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same...
Companies are pushing agencies with outdoor solutions that target right audience at right location
India is recovering from aftereffects of demonetisation introduced in Q4 2016 and the currency deficit faced during this period has helped the country leap frog towards...
CHAMS Branding Solutions India Pvt Ltd that has bagged the exclusive media rights on the Kochi Metro network is gearing up to put up the most...
DDB MudraMax planned and executed the innovation and campaign.
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the...
The radio channel put up a live mobile/temporary studio atop a hoarding that centred on the concept"Red FM Hawa Mein. The highly innovative outdoor planning and...
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport...
Kinetic India, planned and executed the campaign that has been deployed on some 135 media units covering diverse formats
Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft...
