Media owners in the city have yet to be notified on the matter; fear major business losses
After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the...
Metro trains branded with the poser “Why Settle For Less?"
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for...
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited...
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
