Campaigns
Omkar Realtors goes big on low interest rate offer on ‘Trilliant’
The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign
Mumbai-based Omkar Realtors & Developers, a player in redevelopment and luxury residential projects, announced the launch of ‘Trilliant’, a luxury residential tower being developed at Malad East, Western Express Highway, Mumbai, with a big bang OOH campaign spread across the Mumbai city.
The highlight of the Omkar’s Alta Monte project is the first-ever low interest rate offer which has been kept as the main communication of the campaign rolled out on multi-formats to attractive the home-buyers with low budgets. Designed with bright yellow color newspaper breaking the news creative successfully seeks the attention of commuters.
To capture the commuters from all routes, the campaign media planning has included highways, key junctions and arterial routes.
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