The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or...
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy –...
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more...
Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder
The advertising concession will be awarded for a period of 10 years covering 4,100 sq. ft
Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green' print media by combining specific base materials and functional polymers
Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers
Rajiv plans to pursue his passion for film making; he will continue in his current role till Sonal takes over and a smooth transition is complete
