The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.
The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in...
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
The civic body will also swoop down on all unauthorised hoardings and banners put up in the city
LED mounted vans drive brand promitions
A gamut of brands from different categories saw great value in building their presence at the large congregation points
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
The mandate covers OOH, print, television, radio, and cinema
The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia
The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for...
