Campaigns

Rhino adorns billboards with handcrafted idols & figures during Puja

The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used

Published

October 5, 2017

Bhawana Anand

Rhino Wires and Cables took a creative approach during the Durga Puja festival by replicating a pandal set-up and Durga Idol on billboards in Bhubaneswar. The brand adorned 40 X 15 sq. ft billboards with handcrafted figures made of hardboard and thermacol. The brand worked with Metro Sign for the outdoor branding initiative and the entire artwork was presented by Sishu Bhawan Square, Bhubaneswar.

The idea behind the campaign was to keep up the festive mood alive throughout inside and outside pandals. Also to encourage artistic handicraft the state is famous for.