Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad...
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
The OOH firm has bagged the rights for a period of 7 years.
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are...
GLO, the outdoor wing of Lodestar UM, has planned and executed the campaign
