Plato and Ada are audience targeting and media trading platforms specifically designed for OOH
Flaxman has been charged with delivering new business best practices for the Media Group
Executed by Brand Blitz Event Management, the campaign targets the IT and corporate crowd in Chennai.
As part of the contract, the brand will showcase identity via stadium branding
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies
DAN brings data and programmatic functions under one roof; will be led by Gautam
The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase
Initiative will handle integrated media planning and buying for JOY & X-MEN Brands
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific...
