Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
New Zealand based Shout Media is implementing Edge1 Outdoor Advertising Media Platform to manage its OOH media sites
The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
The company Rebel Foods, in association with Posterscope India, has launched an innovative campaign to promote brand Behrouz Biryani with clutter breaking presence
DOOH is redefining human engagement, says Ocean CEO Tim Bleakley
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
Xiaomi India goes live with its popular ‘Note Kiya Jaye’ campaign on OOH
The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada