DAN brings data and programmatic functions under one roof; will be led by Gautam
The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase
Initiative will handle integrated media planning and buying for JOY & X-MEN Brands
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific...
The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights
The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline...
Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this...
The Idea 4G - India ka Live Network campaign aims to alert people on civic rules with live data network
The new solution will be launched at Paris Aéroport, then at Changi Airport Singapore in April, before being gradually rolled out across main hubs
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on 'How audience metrics will catalyse transit media growth'
