Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
The units are being installed at eight sites in the National Capital Region in partnership with Xperia Group
The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown
The smarter option would be to start changing the way the medium is sold
Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value
The brand unveils the latest campaign with a message to explore and discover new terrain through influential travel photographers
The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
